ArroWhere | About
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The History, People, and Philosophy

David Pinkman commutes by bike to work 365 days a year in Calgary, Canada. He uses a mix of public roads and bike paths to get to and from downtown. Whenever David shares the road with other vehicles in his 16-50km roundtrip, the reactions and attitudes of drivers around him are almost always the same – uncertain and confused. They do not know how to approach him or move around him. In some cases, drivers would stop in the middle of the road behind him because of their uncertainty. This, in turn, causes frustration for both David and the drivers. David knew the problem wasn’t visibility. He wore high-viz, reflective clothing, had strong lights on the front and back of his bike, and high-viz reflective stripping all over his bike. All products were from the best brands in the business. He figured the root of the problem was more.


David, being a driver himself, looked at the issue from a driver’s point of view and realized that people didn’t know how to approach or move around him because there was no communication between him and other drivers. Most vehicles on the road or pathway has some means of communicating with others. But cyclists, runners, and even road workers may only wear high-viz apparel with small reflective strips or shine bright lights, which are more likely to distract or confuse other vehicle operators. David wondered if he began to use a universal symbol, if people would react differently. The results spoke for themselves. By using a universal symbol (such as an arrow) that people could react to on a subconscious level, people were able to react sooner, know when to react, and in which way to go. David’s invention ultimately helped deter traffic away from him in such a way that both the vehicle operators and himself felt more comfortable on the road.


ArroWhere’s products and designs apply to a wide variety of industries from running to cycling to road worker safety/construction. Our research shows that the concept of universal safety does not start with being visible, but how we communicate with our surroundings. Communicate visibly, as you would using ArroWhere, and you can help to improve your chances of getting to your destination safely.

Khyle Pinkman – Co-Founder and President. Having experience in different fields and industries, Mr. Pinkman saw the immense opportunity with ArroWhere and began putting all of his time and attention on its construction.


David Pinkman – Co-Founder and Director. Founded the concept that ArroWhere is based on. Assists with product development and testing.


Nadyne McArdle – Co-Founder and Director. Crucial to the foundation for ArroWhere’s construction. Assists with product development and production.


Takuro Shoji – Chief Research Officer (CRO). Creates and monitors internal and cooperative research projects testing the extent and effect of ArroWhere’s new and current designs and products.

Why ArroWhere?


For the everyday runners, cyclists, and athletes that train in outdoor conditions (especially low-light), ArroWhere provides performance equipment and apparel that ensures their safety of others sharing the motorway. Through its simple yet revolutionary patented/patent-pending designs and products, ArroWhere creates a common language between everyday athletes and motorists that improves communication, facilitates understanding, and establishes a foundation for a cooperative motorway sharing community.


Our worldwide patent-pending ArroWhere Arrow design can be seen in low beam car headlights at a distance of as much as 1/4 mile or more from the wearer. Thanks to the ubiquitous message contained in the arrow design, drivers and other road users most likely will subconsciously and/or automatically react to the reflected ArroWhere Arrow as it guides them to move in a direction away from the wearer/user.  As is the case in the many other roadside applications of arrow signage, no driver intends to hit an arrow and, whether he/she understands that the arrow is worn by a cyclist or not, he/she will move around such a symbol.




The purpose of the design is to enhance and facilitate wearer/user safety and to avoid accidents by adding directional and high-visibility features to activity-related clothing and associated items. With the increased visibility that this highlighting will provide when the article is worn or used properly, other individuals within a reasonable distance of the wearer will have both an increased awareness of the wearer/user’s presence and be provided with tacit advice as to the direction to be taken to avoid contact with the wearer/user. Many cyclists and pedestrians, for example, are injured every year by motorists who do not see them or who do not recognize their presence. When worn correctly,

ArroWhere will greatly enhance the visibility of the wearer/user and will provide notice as to the direction motorists or other individuals should take to avoid contact with the wearer/user.


Current reflective safety clothing relies on non-communicative markings for visibility of the user which in turn creates a situation where the passer first has to determine what is in front of them and then think about how to react. If worn properly, ArroWhere gear virtually speaks to other road users such that the passer will most likely subconsciously and/or automatically reacts to the Design directing him/her to move over and safely pass the arrow.


*Products may vary slightly from photos. All items are available with N.A./Euro ArroWhere Arrows, U.K./AUS ArroWhere Arrows, or ArroWhere Diamondback designs.


Technical Specifications:


ArroWhere uses retroreflective material that rates as high as ~600 Candlepower = 2000 times more powerful than white clothing and 12 times more powerful than a license plate. Industry standard is ~220 candlepower. Many other reflective products are less than 100 candlepower. Refer to graph below.